Updated framework
AiSensy vs WATI: what to check before you decide
If your team compares these platforms only by feature screenshots, you will likely revisit the decision after launch.
The right choice depends on your operating model: who owns campaigns, who owns conversations, and how escalation is handled when volume rises.
1) Start from team shape, not tooling language
Write down who handles campaign setup, template approvals, response operations, and weekly optimization. If ownership is blurred, any platform will feel difficult.
2) Evaluate two flows separately
- Broadcast/campaign flow: targeting depth, template workflow, scheduling controls.
- Inbox/service flow: speed of assignment, reply ergonomics, quality handoff between agents.
Many teams over-index on the first flow and underestimate the second.
3) Run a one-week pilot scenario
Create one realistic campaign and one realistic support day simulation. Measure friction points, not vanity metrics.
4) Decide with a short weighted matrix
Use a 5-criterion scorecard and involve both marketing and support leads. Keep the scorecard simple enough that stakeholders can challenge it.
| Criterion | Weight | Why it matters |
|---|---|---|
| Team onboarding speed | High | Faster onboarding reduces launch delays. |
| Inbox execution quality | High | Customer experience depends on this daily. |
| Campaign control | Medium | Important if growth depends on recurring sends. |
| Governance readiness | Medium | Prevents policy friction and ownership confusion. |
| Migration overhead | Medium | Avoids hidden transition cost. |
Final note
Choose the platform that your current team can run well for the next 90 days, not the one that looks strongest in a generic feature list.